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World Fitness Project Launches “World Fitness Tour” for 2025

Additional reporting by Joe Genetin-Pilawa

The World Fitness Project (WFP) is here.

You may have seen a slow trickle of information on social media about the new organization recently, including announcements of athletes who “signed” with them and an overview of qualifying for the WFP’s “World Fitness Tour” roster.

One big thing: The WFP, an organization with the goal of creating “an ecosystem of the fitness world,” is launching a new competitive tour for fitness athletes with a pro card system and guaranteed contracts for cardholders.

For fans, the World Fitness Tour format will be exciting to follow as there are races both for Tour Event and Finals podium positions. There will also be a cut line to qualify for a pro card and guaranteed contract.  

Here’s the team behind WFP: 

World Fitness Tour Details

The World Fitness Tour will operate like professional tours in other sports. “Pro card” holders will compete to maintain their position on tour, and challengers will compete to earn a card all on a season-long leaderboard. 

For the initial season, 20 men and 20 women will hold professional cards. These athletes are selected from the field of top athletes and signed to a base contract for the season. 

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During the 2025 season, the signed athletes will compete for points across two in-person “Fitness Tour Events” (one in the United States, one in Europe) and the in-person “World Fitness Finals” (WFF) to hold their spot into 2026. Meanwhile, “challengers” will compete to earn their own spot and pro card among the 20 available (each for men and women).

In addition to the Pro and Challenger divisions, there will be a “Competitors” division, in which athletes are divided into age groups, skill levels, and team categories. 

The World Fitness Tour Season

The World Fitness Tour has three stages, both for the Pro/Challengers and for Competitors. These contain both online and in-person competitions.

Here’s the general season timeline:

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For Pros and Challengers:

Each of the two Fitness Tour Events will have 30 athletes in the Pro division (20 pro card holders, 10 challengers from the online qualifier) and 20 athletes in the Challenger division (numbers 11-30 from the online qualifier).     

For Competitors:

The World Fitness Project Origin Story

While the world is just now finding out about the WFP, the organization has been in the works for a while. 

In our interview, Jackson said this about GoodLyfe: “We go into low-income areas and start-up gyms so kids can come work out completely for free. We recently opened the gyms up to their families because if you cannot help the family unit, you cannot help the kids.”

Enter Will Moorad.

Being a pro in the fitness space for over a decade, Moorad told us that it was “natural to want the sport of fitness to evolve into a tour sport.”

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Moorad feels strongly that the tour element of sport was missing in CrossFit, and it will be exciting and supportive to the athletes. It is a win-win for everyone involved in the CrossFit space.

Moorad’s experience in the competitive landscape makes him the perfect person to join the Terrys in making this a reality.

The Terrys joined forces with Moorad to create a training facility to help subsidize the efforts of their nonprofit. Then, everyone began thinking outside the box. 

That didn’t come to fruition, but something else did. Through back-and-forth discussions about how to best create a new fitness space to facilitate growth in the sport, the concept of the World Fitness Project and the World Fitness Tour was born.

The Bottom Line

Everyone on the team has big goals that they know are only reachable by slow and steady growth. 

On the sport side, Moorad would love to see the World Fitness Tour become the marquee tour in fitness racing in five years.

Moorad laughed.

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Featured image: @worldfitnessproject / Instagram

The post World Fitness Project Launches “World Fitness Tour” for 2025 appeared first on BarBend.

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