Generation Iron is now the official media partner of the INBA/PNBA.
Generation Iron Brands, the Professional Natural Bodybuilding Association (PNBA), and the International Natural Bodybuilding Association (INBA) have agreed to a long-term partnership in which the Generation Iron Network will be the official media outlet for all INBA/PNBA natural bodybuilding events including the Pinnacle of Natural Sports The Natural Olympia competition. Over 60 countries are affiliated and represent the INBA/PNBA.
The Generation Iron Network first launched in 2013 alongside the release of the feature film – Generation Iron. It has since grown and expanded to be the number one media outlet for all things bodybuilding, fitness, and strength sports. Providing not only news coverage but also informative training/nutrition guides and exclusive video interviews with top fitness athletes.
Under this new partnership, Generation Iron Network will be the official news hub for all officially sanctioned INBA/PNBA pro natural bodybuilding events as well as featured athlete profiles, exclusive interviews, and qualification standings. This also includes the Pinnacle of Natural Sports The Natural Olympia competition – the biggest natural bodybuilding event of the year.
Athletes represent at least 30 different countries at the Natural Olympia with the winner’s natural anthem played during the gold medal ceremony. The Natural Olympia awards payouts of up to $100,000 in cash and prizes. Over the course of the decade, the INBA/PNBA has awarded five new cars (2011-2015) and Gains In Bulk has sponsored six Harley Davidson prizes (2016-2021). You can visit the official Natural Bodybuilding website for more information.
Generation Iron Network will build strategic media campaigns to bring pro natural bodybuilding event coverage directly to viewers across the world. The company will utilize its expansive media presence and its global digital subscriber base to introduce a deeper understanding of pro natural bodybuilding events and athletes directly to viewers.
Generation Iron Network previously explored the world of pro natural bodybuilding and the INBA/PNBA in the feature film documentary Generation Iron: Natty 4 Life. The film highlighted star athletes such as Rob Terry, Philip Ricardo Jr., and Adrian Pietrariu.
Generation Iron Network continues to expand and grow its coverage for bodybuilding, fitness, and strength sports. This partnership will be a great addition for both the pro natural bodybuilding and general fitness community as both will work together to bring pro natural bodybuilding coverage to the mainstream.
“Generation Iron is thrilled to join forces with the INBA/PNBA organization,” stated Generation Iron partner Edwin Mejia Jr. He continued:
“The INBA/PNBA has been the world’s leading Natural Bodybuilding organization. The Natural Olympia has continued to evolve under Denny Kakos and now reaches over 60 countries. We look forward to covering the Natural Olympia and develop engaging programming their athletes.”
Generation Iron Network will remain editorially independent and will not have any restrictions on news or reports related to the INBA/PNBA.