The World Fitness Project (WFP) is a competitive fitness league launched in 2025 by five-time Individual CrossFit Games athlete and 2024 Fittest Man in the 35-39 division, Will Moorad, along with Isabella and Jackson Terry, co-founders of GoodLyfe. The WFP offers a structured, multi-event season format that aims to provide athletes with consistent competition opportunities and financial stability…
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