Inside Adidas’ Inaugural “Primer” Event: A Fitness Playground for Elite Athletes

As the roster of athletes from countries far and wide took to the floor at Wodapalooza back in January, we saw that more and more competitors were sporting the Adidas Dropset training shoe.  Adidas’ growing presence in the world of fitness is significant. It is yet another non-endemic brand that has entered and invested in the competitive fitness…

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