Aaron Singerman discusses what changes appear to be trending in big ways in the supplement industry.
Supplementation is a big industry even outside of bodybuilding proper. As society has become more educated and focused on health, supplements have become common in nearly every household. But much like any industry, the technology, culture, and trends change from decade to decade. What does the future have in store for supplements? In our latest GI Exclusive interview, Aaron Singerman shares insight into what future trends will take over the supplement industry and how it will affect bodybuilding.
Aaron Singerman has been in charge of RedCon1 for quite a long time. It’s become a heavy hitter in the bodybuilding and supplement industry. So during our video conversation, we wanted to see what the future holds for supplements. What changes are on the way and what trends will become the norm? Most importantly, how will it affect bodybuilding and the future of the sport?
Aaron Singerman sees the biggest trend growing right now is consuming supplements on the go. Making supplements more mobile is booming right now in the industry. Singerman can see it become the main way that we all relate to and consume supplements. Does this mean no more giant tubs of protein powder? Probably not – but it might mean that they become less common as we see easy to care single use products.
On top of that, Aaron Singerman believes that the recent pandemic has accelerated another big change happening in the supplement world. The direct-to-consumer market was already growing slowly due to the rise of the internet. Now with the pandemic causing superstores to be held closed or vacant, direct to consumer is more important than ever.
The pandemic has forced companies to adapt to that model faster than they otherwise would have. This could have a huge impact on the future of supplements. It can cause a sea change in what brands or distributors are the most common and popular.
Ultimately, this would be a win-win. Consumers can get more direct access to the brands they love without a middleman. Brands can get direct sales without big superstores taking a cut.
Of course, there will always be big online marketplaces like Amazon to fill in the gap. But with the model changing, if a brand is powerful enough, they won’t have to rely majority on distributors like Amazon. Instead their own website would be a central hub.
Vlad Yudin and Aaron Singerman also touch upon some other smaller trends that have popped up in supplements such as protein ice cream and the further rise of supplement bars and meal replacements. While popular – the cost for these kinds of items is enormous and thus prevents them from ever becoming truly mainstream.
You can watch Aaron Singerman break it all down in our latest GI Exclusive interview segment above.