WRPF Americas Announces Strategic Media Partnership with BarBend
Today, October 25, 2023, BarBend and the WRPF (World Raw Powerlifting Federation) Americas announce a first-of-its-kind media partnership to shine a spotlight on the sport of raw powerlifting in the United States and beyond.
As part of the agreement, BarBend will become the WRPF Americas’ Official Media Partner. BarBend will dedicate more resources to covering the sport of raw powerlifting across its content platforms, which reached over 31 million on-site readers in 2022. This content will include exclusive previews, interviews with athletes, and more meet results published on BarBend.com.
The two organizations will also partner on social content and videos, as well as select podcast crossovers and collaborations. To promote journalistic transparency and integrity, all content executed in partnership between the two organizations will receive a special editorial disclaimer.
Says Ana Perez, the WRPF Americas Vice President:
“This collaboration marks a monumental stride in unifying our strength community and magnifying the sport’s influence and reach. This is a very exciting time for powerlifting, and we couldn’t be more thrilled to join forces with BarBend.”
Says Dr. Russell Kern, PhD, the WRPF Americas President:
“Collaborating closely with BarBend, we’re excited to highlight the strides we’re making at the WRPF. We take pride in elevating our professional powerlifting series and prioritizing member safety. Heading into 2024, expect a wave of enhancements, focusing on event quality and more opportunities to compete and set records nationwide.”
David Tao, BarBend Co-Founder and Head of Brand, said the partnership fills an important gap in the strength sports industry.
“After nearly eight years of publishing content, BarBend’s editorial team has seen a consistent growth in the demand for up-to-date powerlifting content, especially in regard to raw powerlifting: results, top athletes, and other news from around the growing sport. This new partnership enables us to produce more content at a higher quality and with greater speed and accuracy. We couldn’t imagine a better partner than WRPF as we work to make powerlifting coverage more accessible than ever.”
Andrew Gutman, BarBend Head of Content:
“One of BarBend’s core missions is to provide a home for the content that strength athletes long for. The WRPF wants to provide both lifters and fans with a best-in-class experience, top to bottom — from the equipment they use to their production quality to the atmosphere on competition day. This partnership aligns two brands that strive to do and be better. Powerlifting fans can expect to see more of the athletes they love and more robust coverage of events and ground-shaking lifts on BarBend.com.”
Founded in 2016, BarBend is the world’s premier destination for all things strength. Each year, BarBend produces thousands of articles on training, nutrition, news, analysis, and more from the top minds in strength training. BarBend and Breaking Muscle are part of Charlotte, North Carolina-based Pillar4 Media.
In addition to the new partnership with WRPF, BarBend is the Official Media Partner of USA Weightlifting and an Official Media Provider for World Para Powerlifting.
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